Los tour operadores irrumpen en social websites.
Kwiqq will be working with First Choice Holidays this summer to produce an innovative social website. First Choice have a family brand of package holidays called Holiday Villages. A Holiday Village is a resort in itself; with restaurants, live entertainment and lagoon-style pools, combined with stylish accommodation and health and sports facilities. As part of their entertainment offering in these hotels, they run a talent show. As an unique twist, the contest will be driven through a social website built using the kwiqq software. Contestants will create profiles, including videos and music clips from their performances. Other guests at the hotel will also be encouraged to make profiles. This will enable them to stay in touch with friends they have made on holiday. They will also be able to comment on the performances they have seen in the talent show.
At the end of the competition, everyone with a profile will be able to vote on which contestants progress to the Grand Final which will be held in a prestigious UK venue at the end of the year.
The website will go live at the end of March.