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The delicate balance between direct and indirect –

The delicate balance between direct and indirect – The cost of distribution through intermediaries, unworkable commission structures and improved technology have led to a continuous rise in direct-to-consumer sales by travel suppliers. Is this trend likely to continue in the future, further dis-intermediating the market? And as the market matures and growth slows down, how can you make sure your distribution and marketing efforts stand out from the crowd and successfully retain the consumer?

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